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Product Brand Manager


Job description

Evergreen Garden Care is the leading garden care company outside North America, producing high quality garden care products designed to help people create their own green oasis; whether it's a garden, a balcony or potted plants indoors we want to inspire anyone, anywhere to be able to easily create & maintain their own.

In this fast-moving sector, success depends on constant innovation, high-quality products and above all outstanding execution of our brands. In this exciting new phase of the business, a fantastic opportunity has arisen for an experienced Product Brand Manager to join us on a 9 month FTC basis.

In the role of Product Brand Manager, you’ll be responsible for:

Portfolio Management

  • Delivery of Commercial Plan (Net Sales, Programme Margin, plus brand health and share targets) for the relevant product portfolio.
  • Management of relevant product portfolio, including understanding of formulations, packaging, brands, formats any regulatory support and technical knowledge.
  • Development and Execution of Portfolio Activation Plan in partnership with wider marketing Teams to deliver Financial & Share Target, maximising return on investment.
  • Supporting the Brand Portfolio Manager in the day to day management of the product portfolio
  • Developing and maintains a detailed understanding of their suite of products, their customer market and competitive environment to support creation of a rolling product plan to meet identified commercial targets.
  • Data analysis from program margin report (internal) & GFK/ Nielson (external)

Activations and Event Support

  • Support for events such as Glee, Garden Press Events & Chelsea

Packaging, Toolkits & Digital Assets

  • The full management of creative process from brief development, creation and delivery of communications toolkits and key visuals
  • Artwork amends, design process, internal approvals to plate & repro creation if relevant

Brand Strategy

  • Ongoing support and management of the product portfolio including identification of portfolio gaps, ensuring a clear trade up architecture, the development of a 3 Year NPD Roadmap and lifecycle management of all products within portfolio.
  • Supporting the Brand Portfolio Manager on identified strategic portfolio projects
  • Input into annual commercial planning

Agency Relationship Management

  • Ensure their work is in line with the marketing budget and vision of our brands
  • Continue to develop true agency partnerships for optimum deliverables

…and lots lots more!

The role is ideal for someone who:

  • Has experience working across all areas of marketing mix, particularly Brand Management, Portfolio Management and NPD, ideally within a consumer goods businesses (B2C)
  • Has experience launching new products and strong experience of working both cross functionally and with the Sales team and their retailers
  • Can demonstrate commercial skills and broad business knowledge – proven experience of contributing to the growth and development of the business
  • Is high energy, a self-starter as well as being a collaborative team player
  • Has creative flair and enthusiasm for new ideas and concepts
  • Is analytical with a strong eye for detail and drive to see things through to timely and effective completion, with the capacity to think both strategically and creatively
  • Brings strong project management skills and experience
  • Can confidently present and has great communication skills
  • Has an interest in all things gardening and the wider gardening industry

Job type